Google’s new logo is a bit materialistic perhaps
Similar to the Futura typeface Google’s new logo features Product Sans ( A typeface created at google by @cr64.Google’s new logo is totally refreshing and what I feel is that it kind of goes with the material design that Google introduced in 2014. When Alphabet was introduced we knew Google is going to change soon but we were not expecting it this soon. G
Google Design has its own say here :
Since its inception, the Google.com homepage has been strikingly simple: The quirky, multicolored logo sits above a single, approachable input field on a clean white canvas. But as technology moves forward, the canvas itself is changing, and the inputs and needs are becoming more diverse. New classes of devices and ways to interact and communicate have emerged with wearables, voice technology, and smart devices in the world around us. Users now engage with Google using a constellation of devices, and our brand should express the same simplicity and delight they expect from our homepage, while fully embracing the opportunities offered by each new device and surface.
Here is what Google’s design team says :
In tandem with developing the logotype, we created a custom, geometric sans-serif typeface to complement the logo in product lockups and supporting identity materials. We call it Product Sans.
The typeface design takes cues from that same schoolbook letter-printing style, but adopts the neutral consistency we’ve all come to expect from a geometric sans serif. This allows us to maintain an appropriate level of distinction between the Google logotype and the product name.
The character set is complete with numerals, punctuation, accent and alternate characters, fractions, symbols, and supports extended Latin, Greek, and Cyrillic.